Explained: Everything About PUBG Developer’s New Project Artemis

Key Takeaways:

  • Brendan Greene (also known as the PlayerUnknown), the man behind PlayerUnknown’s Battlegrounds (PUBG), announced his most recent development, a metaverse game with NFTs, named Artemis.
  • A new digital economy that delivers items, tokens, and in-game features will connect gamers and producers together in Artemis, which will resemble an Earth-like setting.
  • An unprecedented amount of people will determine how they want to make their own enjoyment in the planet-sized world.

PUBG’s developer announces its new Metaverse project

The developer of “PlayerUnknown’s Battlegrounds” (often abbreviated as “PUBG”), Brendan “PlayerUnknown” Greene, has started a metaverse project named Artemis.

In Hit Points, a newsletter published by video game journalist Nathan Brown, Greene provided fresh information regarding Artemis. After departing the PUBG team in 2019, the developer unveiled “Prologue,” an expansive gameplay mechanic with a vast, 40-square-mile environment. Greene informed Brown in the Tuesday episode of Hit Points that “Prologue” will eventually serve as a tech demonstration for the even more grandiose Artemis, an Earth-sized virtual playground.


Tech companies have publicly stated their desire to create the metaverse, the fictitious next version of the internet that experts predict would resemble the actual world more than the text-based internet we currently use. Additionally, in Greene’s conception of the metaverse, everyone owns and shares the same universe.

What exactly is Artemis? A game or blockchain?

The studio Greene established in Amsterdam to create “Prologue” and Artemis, PlayerUnknown Productions, has a name that more closely resembles a research and development facility than a game studio. Nuclear scientists and mathematicians are among the group, according to Greene, who spoke to Hit Points. These are not the kinds of people you would generally find working on a video game team. However, Artemis isn’t actually a game in the conventional sense. It is, according to Greene, a decentralized interactive universe where people are free to create or play whatever they like.

Greene declared, “I’m extremely fanatical about this. It must be made in a specific manner. This can only exist if it is created for everyone and not only for profit.

Because it’s a massive idea that needs expert management, Greene hired David Polfeldt, the former managing director of Ubisoft Massive, to join the PlayerUnknown group as a senior consultant.

Even now, there is no technology available to build something like to Artemis. It is now difficult to create a 1:1 scale virtual Earth with thousands of people exploring all of its fully developed biomes. At least on a practical scale, the resources needed to create a metaverse mirror of Earth are not currently available. Because of this, PlayerUnknown Productions has committed all of its efforts to creating Melba, a game engine that will be supported by machine learning.

Also read: Top 5 Examples of Metaverse You Should Be Familiar With

Artemis’ developing technologies

Building Artemis, according to Greene, would require a ridiculous amount of work from human engineers, but an AI that can produce a planet’s worth of trees, plants, valleys, rivers, and mountains at an unrelenting rate would be able to accomplish it. If the AI is well-built and given the correct data, it might also be able to give Artemis NPCs like animals and even people who act and interact realistically. Greene revealed to Hit Points that his company has already submitted a number of patent applications for some of the technology it has created and provided some details on how it functions.

By mapping the geography, adding objects like trees and buildings, and adding artist-generated destinations, we’ve created some new knowledge.

Green stated, “We’re creating a digital space. “That needs to have an economy and operational systems. It’s not, though, about brands like Chanel and Louis Vuitton. A young man by the name of AwesomePickle is selling fantastic skins because he knows what people desire.

Also read: Explained: Roblox Metaverse and How Does Roblox Meta Works ?

How will an ideal Artemis be like?

The ideal version of Artemis is an open source, decentralized ownership environment that anybody can change. According to Greene, all of Artemis’s citizens will be involved, with PlayerUnknown Productions eventually fading into a “maintenance” position to ensure that everything is functioning well. He described it as a setting with a structure but “no real rules.”

Even open-world games with restricted ownership and a small scope, like Artemis’s pitch, have already produced some amazing emergent moments that were frequently unanticipated by the designers. A lady in New York City advertised on Craigslist in 2007 offering sex in exchange for 5,000 gold to buy an epic flying horse in “World of Warcraft” (the woman claimed to have found a client in a follow-up post). Players in the 2012 zombie apocalypse game “DayZ” have the option of joining forces or killing one other over cans of beans in the game’s brutally competitive setting, which sparked discussions on human nature.

Epidemiologists working on predictive modelling for covid-19 later cited the 2005 “World of Warcraft” glitch that mimicked a viral epidemic and led the developer to briefly shut down the game in order to prevent the “virus” from infecting all gamers.

Greene cited Tim Berners-Lee, an English computer scientist and the creator of the World Wide Web, who also freely distributed his invention without the use of copyrights or patents. More recently, Berners-Lee has voiced harsh criticism of Silicon Valley powerhouses controlling sizeable swaths of the web and issued a dire warning against what he called a “digital dystopia” of a future.